#FaceApp Challenge: What Is It Really Being Used For?

Jasper and Sardine


Another day, another social media challenge with potentially murky consequences. If you’re one of the millions of people who recently downloaded FaceApp to take part in the “#FaceApp Challenge” and show the world what you’re going to look like when you’re old and grey, bad news: You may have unintentionally given access to your likeness to malicious actors … to do whatever they want with that content … for life.

What Is FaceApp?

FaceApp first blew up in 2017, when it was downloaded 80 million times, and is now experiencing a renewed level of virality thanks to the challenge. The app uses neural networks to simulate what you will look like as you age⁠—think: adding wrinkles, coloring your teeth⁠—and the challenge is the company’s marketing campaign encouraging you to share the image.

Seems like a fun game, right? Well, as soon as you upload your selfie to the…

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