Why is former Republican presidential candidate Herman Cain releasing provocative ads showing a rabbit being shot and a goldfish struggling to breathe on land?
“Because it gets your attention,” Cain said in a conference call Tuesday night with reporters. “That’s why.” (RELATED: Watch the ad here)
“We live in a 24/7 information overload society and if I went out there with namby-pamby ads to drive home a point, nobody would notice,” he said. “So that’s why. Because it’s intended to be provocative.”
Cain released a video this week showing a man shooting a rabbit that had been catapulted into the air like a clay pigeon. “This is small business under the current tax code,” a girl says in the video.
In another ad, the video shows a goldfish gasping for air out of its fishbowl, with the girl saying, “This is the economy on stimulus.”
Cain made a point of saying no animals were hurt in the production of either video.
“The liberals are trying to paint this as I’m killing animals,” Cain said. “I point out to them that the goldfish is still alive. We didn’t kill the goldfish. We put the goldfish back in the bowl.”
As for the rabbit? “The rabbit that we shot was a toy stuffed rabbit,” he said. “It was not a real rabbit.”
“The objective of the rabbit ad is to get people to wake up to fact that we need to throw out the tax code and start over,” Cain said.
You can breathe easy: Animals are still safer appearing in Herman Cain’s web advertisements than they are in PETA’s care. No actual bunnies were harmed in the making of the former presidential candidate’s latest online video.
In the spot, titled “Rabbit,” a little girl lovingly puts the fuzzy animal — which she says represents “small business” — down to rest in some straw.
But the bunny’s pad becomes a launch pad as it’s thrust into the air and visibly torn apart by a blast from a hunter’s shotgun.
“This is small business under the current tax code,” the girl says, just seconds before the rabbit does its best clay-pigeon impression.
“The rabbit is fine but our current tax code is killing small business!” reads the text appearing under Cain’s YouTube video. “The current tax code allows the Government to pick winners and losers by doling out favors and dividing the country with class warfare.”
The ad, a sequel of sorts, is a plug for Cain’s SickofStimulus.com website.