Glenn Beck Rallies Troops For Revolution Against TV


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logoGBTV.gifIf anybody deserves the success Glenn Beck is currently enjoying, it’s Glenn Beck himself. Not only does he put himself at risk daily, but he’s the one individual who the White House can’t afford to ignore, and the one who has caused them the most grief, who has delayed and obstructed their hostile takeover of America more than any other.

Glenn Beck has done more for the cause of Liberty than any other individual since Ronald Wilson Reagan, IMHO. Glenn has potentially awakened, and educated tens of millions of Americans (his media footprint is actually a full 30 Million), more than any other Principled Constitutionalist since Ronald Wilson Reagan (and yes, I know Ronald Reagan wasn’t perfect, but he was the best President since Calvin Coolidge).

Glennandrabbi640x426.jpg?width=480And while Rush Limbaugh owns the radio airwaves, Glenn’s successful pushes into publishing and both television previously, and now streaming Internet TV, have allowed him to equal Rush in reach. And nobody sells books like Glenn Beck. I expect this trend to continue, as well as his pioneering leadership in the streaming media industry.

Personally, I think that had Glenn Beck had Bill O’Reilly’s slot at Fox News Channel before he left, one could be forgiven for assuming he would give the free Over The Air (OTA) network news broadcasts a run for their money; I believe Glenn would average well over five million viewers each night in a prime time slot. Let’s hope he eventually gets there with GBTV!

Glenn Beck breaks far more news, investigates more deeply, and gives an alternative perspective that one cannot find anywhere else. When all is said and done, Glenn Beck is not only unique, but with his breaking news about the sins against the Constitution by this administration, educating us about the threat of progressivism, educating Americans about American History like nobody else on TV, Radio, or in print, and with his following of highly educated, motivated, and self-organizing activists, Glenn Beck is arguably the most influential of any conservative figure in America today, and outside of Presidents and Founding Fathers, in American history!

The Declaration of IndependenceGlenn’s love of our Founding Fathers, of the Constitution of The United States of America, and the principles of freedom enshrined therein, his impressive wealth of knowledge, and his impressive fusion of entertainment and enlightenment make his delivery more palatable than that of any other Principled Constitutional Conservative of our day. And Glenn’s courage is on display every day as he stands up to the most powerful men and organizations in the world. Glenn really believes what he teaches, and he seems willing to risk it all to do the right thing.

The 9.12 Project: Unite or DieWhen one considers the 9.12 Project, Mercury One, his ever-expanding media empire (including his excellent documentaries on GBTV), it is clear that Glenn Beck is without peer in the media or political world today, and has done more to defend the Constitution than any American alive today.

Glenn Beck is an asset to America, and I would argue that he is the George Washington of our day. After all, where would we be right now without Glenn Beck? Seriously? What would we have done without everything he’s taught us? With all the news he’s broken? With how he’s gotten us interested and educated on such formerly arcane topics as Woodrow Wilson, Calvin Coolidge, Progressivism, the (short) Depression of 1920-21, the depression (panic) of 1837, the Black Tom terrorist attack, credit default swaps, and the Holodomor? Who else has taught us as much about Van Jones, George Soros, and the rest of the enemies of America, as Glenn Beck?

He is truly an indispensable man. Let’s all pray for his protection and longevity; in these desperate times, America sorely needs Glenn Beck to keep it coming!

Here’s the article from the Wall Street Journal that prompted my comments:

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Glenn Beck Rallies Troops For Revolution Against TV

Updated March 14, 2012, 10:16 p.m. ET | BY CHRISTOPHER S. STEWART

Glenn Beck still rails against his usual enemies, from the “hardcore socialist left” to “extreme Islam.” Now there is a new target: mainstream television.

After parting company with Fox News last year, Mr. Beck took his message of outrage and self-reliance online. He launched an Internet video network called GBTV, where he is on air for two hours a day, alongside six more hours of shows, from “Liberty Treehouse,” a history and news program for children, to the reality program “Independence USA,” where a family explores life off the grid.

Ultimately, Mr. Beck said GBTV will become a 24/7 network, with plans to double programming this year. In January, he signed a deal with the production company Icebox —founded by writers from “The Simpsons” and “King of the Hill” —to create an animated comedy series. He also is readying a documentary about Occupy Wall Street.

“We’re taking on the big guys,” Mr. Beck said in a recent interview at the Manhattan production studio of GBTV in the basement of a skyscraper. The conservative talk-show host had just flown in from Dallas, where he now lives—”away from the suits,” as he put it.

On one side of the room sits a glassed-in control room, packed with humming computers and servers. Then there are his signature set items: a wall of TVs playing loops of news clips and those famous chalkboards, which Mr. Beck uses to emphasize his on-air talking points, recent favorites of which are economic collapse, hate and war.

Driving Mr. Beck’s subscription-based network is a belief that television is going through an existential crisis, with the rise of online video outlets like Netflix Inc. NFLX +4.67% and Google Inc.’s GOOG +0.83% YouTube threatening to lure away viewers.

MKBS893_BECK_D_20120314172654.jpgFans of Glenn Beck join his ‘Restoring Honor’ rally in August 2010.

For established personalities, like Mr. Beck the barriers to entry are low on the Internet. Other celebrities have started to experiment online. In December, the comedian Louis C.K., who stars in FX’s “Louie,” sold his comedy show “Louis C. K: Live at the Beacon Theater” for $5 a download on his website. In about 12 days, he said he pulled in more than $1 million. Jillian Michaels, a screaming trainer on NBC’s “The Biggest Loser,” now sells weight-loss programs and fitness videogames online.

“The political and pop culture personalities going directly to their public is definitely a phenomenon that is starting to break,” said Michael Hirschorn, the former head of programming at VH1 who co-founded the entertainment company IconicTV, which is creating three channels for YouTube. But that notion of stars going straight to their fans online is still mostly uncharted. “We have yet to prove the business model out, but it feels inevitable” Mr. Hirschorn said.

Mr. Beck is intent on keeping his Fox fans while also capturing the younger Internet-surfing generation. “When the audience of 65 and over dies off,” he said, “then TV is in trouble if they haven’t found a new way to connect with the next vibrant and mobile generation.”

In contrast to traditional TV, which depends on people buying big bundles of channels, GBTV is available as an individual channel and must be watched on Internet-connected devices,

MKBS894_BECK_DV_20120314163928.jpgGlenn Beck says his GBTV will become a 24/7 network.

“We are on the edge of something that is bigger than industrial revolution,” Mr. Beck said of the industry changes. “How do you survive? What will people want?”

The transformation is also evident in the economics of the business. On Fox News, Mr. Beck averaged 2.2 million daily viewers and was paid $2.5 million a year. GBTV, which jumped on the scene in September, is expected to bring in at least $40 million in revenue this year, supported by advertising and more than 300,000 subscribers paying as much as $9.95 a month for full access to GBTV, according to a person close to the company. While it is significantly smaller than his audience at Fox News, it’s still more than an established network like CNBC, which drew an average of 189,000 viewers over the course of the total day in February, according to Nielsen.

To turn that revenue into profit, Mr. Beck keeps costs low by using staff and equipment already in place for other parts of Mercury Radio Arts, Mr. Beck’s multimedia mini-empire, which includes best-selling books, a syndicated radio show that draws some 10 million listeners a week, public events, and Blaze, a news and opinion website. As a result, Mr. Beck’s initial investment in the network was paid off in the first two months, according to a person close to the company.

Some 120 people now work in the wider Beck kingdom, which is expected to bring in $80 million in revenue this year, according to the same person. The business is flush enough now to afford two sets—the one in New York and a second in Dallas, where the network’s headquarters is being built—the capital of Glenn Beck Inc.

“It’s scary to go out and not take someone else’s money,” said Mr. Beck, sitting now on a couch below pictures of the Founding Fathers. “But I wanted to be my own man, and say, ‘Look at what we built.’ “

Few people urged him on. “No one said, ‘Hey, you should take the most successful show on TV at 5 o’clock and flush it down the toilet and then you should take a gigantic movement called Fox and kiss it goodbye.’ Who does that?”

“To go off and start his own thing, that’s a huge risk,” said Rich Greenfield, an analyst at BTIG LLC. “But if people are willing to pay you, then you’re cutting out the middleman.”

The commentator, who sometimes calls himself a “rodeo clown,” came out of morning radio, where he became known for his right-leaning rhetoric, before moving to cable news, first with CNN and then to Fox News.

On air, Mr. Beck positions himself as a kind of healer in a fallen world, driven in part by his fight with alcoholism. “One of the promises I made myself when I sobered up,” said Mr. Beck, “is to be true to yourself.”

In his 27-month stint at Fox News from 2009 into 2011 he predicted the fall of the U.S. economy, occasionally cried, and picked fights with the Obama administration, at one time accusing the president of “a deep-seated hatred for white people,” a remark that caused advertisers to flee. (Fox News is owned by News Corp NWSA +0.85% ., which owns The Wall Street Journal.)

After clashing with management, Mr. Beck and Fox split up. He considered joining another cable channel, but decided mainstream news was too restrictive with “too many filters.” He also wanted more control over staff, content and air time.

“I like to do 20-30 minute monologues—sometimes, I like to skip a commercial break,” he said. “Sometimes I like to completely ignore the news of the day.”

At one point, he joked that the slogan for GBTV would be “Too Crazy For Fox? I’ll Show You Too Crazy For Fox” but instead it became “The Truth Lives Here.”

As for the future, if the world doesn’t end, Mr. Beck concedes that he isn’t sure where the network will go. “I have self-doubt every single day,” he said, adding at another point, “come back to me in a year.”

But asked if he would ever return to cable, Mr. Beck said he wouldn’t rule out working with a network as a supplier—just not as an employee. “I am a content provider,” he said. “I’ll provide content to anybody.””

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